Word of the 20-year-old Lauren Spierer disappearance is being shared with thousands of motorists in the Indianapolis area.
Miles from Bloomington, police hope a billboard’s message will strike a chord with one of the thousands of motorists who pass by every day.
The billboard shows Lauren’s face and has her description with a phone number to dial. The number goes right to the Bloomington Police Department. It's a space that was donated by Clear Channel Outdoor Advertising.
"Something along the side of the road a 14' by 48' billboard is something that can reach out to so many people in a day,” said Shelley Reed of Clear Channel.
Clear Channel got in touch with police and the Spierer family to donate the space to try to make a connection with someone who may have information about the college student's disappearance.
"We found out we had the opportunity to get that message [out]. We were able to get that done,” Lt. Bill Parker said.
It didn't take long because the ad is not a traditional billboard. It's a digital screen with a rotating message that’s 8 seconds long.
"With the digital, we had the copy approved sometime this morning and boy, it was on the billboards within five minutes, so it is immediate,” Reed said.
The message is on a billboard at I-465 on the northwest side of Indianapolis, on the northeast side near the State Fairgrounds, at I-70 near the airport and on State Road 67 in Mooresville.