July 2, 2012
Paul Earle has been named executive director of Farmhouse, the innovation and new venture center of Leo Burnett Chicago.
Earle is charged with executing Farmhouse's mission to conceive and develop new products, services and experiences. The new center will provide an upstream complement to Leo Burnett's core marketing communications business.
Farmhouse has been retained for new product assignments by several of the agency's clients. In addition, Farmhouse has forged ties with business incubators 1871 and Impact Engine; is sponsoring Northwestern's Kellogg Innovation Network and the University of Chicago's Polsky Center for Entrepreneurship; is working on a revenue sharing arrangement with a digital technology company; and is developing a consumer wellness product of its own.
Before opening branding and innovation consultancy Paul Earle & Co. in 2009, Earle was president of River West Brands LLC, a brand acquisition and redevelopment firm that he founded in 2001. Projects included Nuprin analgesics, Coleco toys, Eagle snack and Salon Selectives shampoo.
Earler has held brand management positions at Kraft Foods and Saatchi & Saatchi in New York, where his clients included General Mills, British Airways and Johnson & Johnson.
Earle is an adjunct member of the faculty at the University of Chicago Graham School and a delegate to Northwestern University's Kellogg Innovation Network.