Tough economic times forcing local businesses to make choices

by Nora Gathings (hsgathings@wsbt.com)

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Places like the Sixth Street Salon in Mishawaka say customers are asking for fewer services in the wake of tougher economic times. (WSBT photo)

By Jim Pinkerton

MISHAWAKA — The weak economy has forced local manufacturing plants to temporarily close or layoff 1,400 local workers.

Other local businesses say they're seeing fewer clients, less often. Experts say it could get worse.

The Consumer Research Center says consumer confidence is at an all time low; lower than it was during Watergate and the oil embargo, and it's dropping.

Some businesses told WSBT News that it's hitting them hard. They're finding ways to cut costs without passing on additional costs to consumers.

"Back in the day we had Dodge, Uniroyal and Wheelabrator Corporation. This was the place for executive martini lunches," said Maury Cocquyt, the owner of Maury's Pub.

Things have changed in Mishawaka. Those companies closed. Pat's Pub is now Maury's Pub and business is declining.

"It went from standing room only with people waiting for tables to a quiet lunch area," said Cocquyt.

Now, lunch is no longer served.

"A lot of things in the economy had a big play in it, people not paying as much," said Cocquyt.

Restaurants and bars were the first businesses affected by the sluggish economy. It's now trickling down to services some people consider necessary.

"Your male clients will come in every four to six weeks, but women are waiting a little longer and are trying to push it for highlights and color because of the price," said Pam Toner, partner of Shear Shack.

This past week, more than 2,100 additional unemployment claims were filed in Indiana.

Toner says many of her clients' businesses are also hurting, so they're looking to save.

"I don't think they want to spend as much on the professional brand when they can buy it at the store," said Toner.

Instead of cutting back on business hours, the Shear Shack is adding more.

"Sometimes we stay open a little longer to accommodate some of the clients that need to get in later," said Toner.

Like others, these businesses are trying to survive a slow economy.

"Who knows when we will retire," said Toner.

Or when business will be back to normal.

"I am considering when Notre Dame football home game weeks come to open for Thursday, Friday, or Friday only for lunch," said Cocquyt.

Business owners say they are trying to minimize any changes whether it's hours, staffing, or service prices. They say changes are considered for weeks before a decision is made.

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