Local television is the most powerful and influential medium available. Virtually every home in Michiana has one or more televisions. Over the air TV reaches everyone, whereas cable only reaches 49% of the South Bend/Elkhart DMA. This is one of the lowest cable penetration numbers in the country. Television is the only medium that can bring together reach, frequency, impact, selectivity, targeting, efficiency, accessibility, availability, sight, color, sound, motion, emotion, and most importantly, a high return on your investment.

Our MART22 research tells us that television is the most influential medium, and more people learn about new products on TV than through any other medium, including newspaper and radio.