How much does it cost?

Tools

By Jerry Siefring

Story Created: Feb 27, 2006 at 4:16 PM EDT

Story Updated: Feb 8, 2007 at 9:27 AM EDT

 

Some business people have a perception that advertising on television is expensive, when indeed it is not. Advertising generally is priced by 1) audience size 2) demand, and 3) seasonality. Advertising on television can be one of the most efficient ways to reach Michiana consumers.

 

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