MART22, or Market Analysis Research Trends, is a research tool that WSBT uses to help businesses find the best way to advertise. Advertising shouldn’t be a “hit or miss” proposition. You need to consider who you want to reach with your message. While different kinds of programs have different ratings, that is not the whole picture. Different shows also attract different kinds of audiences; age, gender, income, spending habits, and many other factors make up the audience you need to think about in your planning.

At WSBT we understand that our customers need that data, so we provide the MART22 marketing data service. Armed with that, your choices about programming and how it fits with your overall marketing strategy can become more effective and efficient. This service is an exclusive research tool used by WSBT in the South Bend/Elkhart DMA, and we offer it at no charge to local businesses that are interested in finding out more. Categories included in our local survey include automotive, financial, grocery, furniture, and more.

Below are some examples of the kinds of information MART22 research can provide you. These graphs come from research on furniture stores and shopping in our area. The first graph shows the age breakdown for those who would choose a particular furniture store to shop:

The second chart shows the trending over time of which furniture store respondents would choose to shop first.