What are Certified Television Sales Professionals?

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By Jerry Siefring

 

Many of our Account Executives are Certified Television Sales Professionals (CTSP) offering the highest level knowledge and service in the television industry. These individuals have earned their certification through a training program implemented by the Marketing Communications Group, Ron Steiner, President. This comprehensive course of study covers the essential elements of professional selling practices from the broadest television industry. This 15-session certification process places 22WSBT Account Executives in an exclusive class by themselves, better prepared and able to serve local businesses with their advertising needs.

 

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