Sponsorships represent specific advertising campaigns that you can tie into your overall marketing strategy. In some cases we offer special sponsorships as an additional value to an advertising schedule. Our Sales and Marketing Consultants can help you look at the variety of choices available and show you the kinds of package deals that are right for your business.

Sponsorships are a great way to develop customer recognition and enhance your business image. We have many kinds of sponsorships available. Here are some examples:

NEWS

News across the board remains some of our steadiest programming. Advertisers can move beyond simple placement of ads within the news to compliment their campaigns with specific tie-ins. Here are just some of the programs we have available:

WSBT News Ticker
The WSBT News First Thing in the Morning ticker is a collection of all the day's necessary information, running along the bottom of the screen. You can be a part of that service by placing your business' logo on the ticker -- the first thing people see in the morning and what they remember all day long. The ticker is a collection of all the day's necessary information, running along the bottom of the screen. You can be a part of that service by placing your business' logo on the ticker -- the first thing people see in the morning and what they remember all day long.

Mr. Food
Each and every day in our WSBT News Midday program, you can receive the full sponsorship of Mr. Food, weekdays at approximately 12:15pm. With this, your business will receive a billboard that runs adjacent to the program identifying you as our exclusive sponsor. Along with the billboard is a :30 commercial highlighting your products and services. Each and every day in our program, you can receive the full sponsorship of Mr. Food, weekdays at approximately 12:15pm. With this, your business will receive a billboard that runs adjacent to the program identifying you as our exclusive sponsor. Along with the billboard is a :30 commercial highlighting your products and services.

In addition, WSBT will run a promotional schedule inviting people to tune into WSBT News every weekday for a new tip from Mr. Food, blazing your company's logo every time it runs. You may also benefit from the additional option offered by Mr. Food to place selected recipes in your store(s), or making them available by mail...or if you choose, your logo on the internet with a link to Mr. Food's website.

This tried, but true, vignette series is a proven winner, and has built-in equity to enhance its value for your business.

Sketch the Sky
Each weekday morning on WSBT News First Thing in the Morning Meteorologist Cari Peugeot displays a picture drawn and sent in by a local child that reflects the day's weather. Then once a month, these winners are brought into the station for a lunch provided by the sponsor and a tour of the station. Sponsors of the event receive daily acknowledgement of their sponsorship and a promotional schedule.

Your Health Matters
Debra Daniel's special series on health issues affecting the community. Broadcast throughout the week during WSBT News, sponsors of the event receive daily acknowledgement of their sponsorship and a promotional schedule.

OTHER

Better Business Bureau
Twice a year, WSBT renews its commitment to quality service by assisting in the BBB campaign. Members of the Better Business Bureau can participate in a series of advertisements highlighting their devotion to fair business practices and customer satisfaction. This creates a strong positive image in customers' minds.

I Love to Read
A yearly challenge put forth and organized by WSBT. Area teachers and students can sign up to participate in this contest of reading skills. Incredibly popular, it has grown tremendously over the last several years. A great way to demonstrate your commitment to education and the community.

Wheel Deal
A great promotion for timely events like sales or performances. Every weekday during Wheel of Fortune our viewers can call-in to guess a special at-home puzzle. The winner receives a prize donated by the sponsor. Lasting for five days, this sponsorship links you with one of our most popular television shows.