There’s a new E-book focused on the November election.
It’s like a “high-tech” negative campaign ad in the battle for Indiana's open U.S. Senate seat.
A one-sided story told from the Democratic point of view about Richard Mourdock.
The title is “My Way or the Highway.”
“This is a story that needs to be told because it’s integral to the Hoosier economy, and there’s so much information to put into it,” said Indiana Democratic Chairman Dan Parker.
That information includes state documents and legal bills paid the Treasurer’s office as Mourdock sought to stop the Chrysler bankruptcy, because he said he wanted to protect the pensions of retired teachers and state troopers.
At Republican headquarters, both the content and delivery method get criticized.
“Well, the whole kind of world is trying to condense information, package it, so people can read and get up to date on issues and move on,” said State GOP Chairman Eric Holcomb. “If you look at Twitter, it’s 140 characters. This is the other extreme.”
That thinking has led Republicans to create a one-page website called “Wrong Track Joe” focused on Joe Donnelly’s voting record.
“I think it’s much more user friendly and that’s the world that we live in today,” Holcomb responded.
But Democrats may get noticed for trying something different.
“I think it’s the first time we’ve ever tried it,” said Parker.
Parker says he’s not aware of anybody else in politics who has tried it.