Roughly 16,000 people are lining up to watch 70 films over four days.
It’s all taking placing at the Waterfront Film Festival in Saugatuck.
"That's a combination of shorts [films], documentaries, narratives, and within narratives of course, dramas and comedies, and everything in between," Patrick Revere, festival spokesperson, said.
Tammy Hibner and her friend Brad Johnson came back for the second year in a row. The duo saw the film"We're Not Broke" which played at Saugatuck High School. That film exposes corporate corruption and tax havens.
"You want to be culturally enriched, but also informed and I think that what's wonderful about the Saugatuck film festival… it's a good balance,” Hibner said.
Karen Hayes co-directed the film. She traveled from New York and was invited by the festival to show her work.
"I'm so excited because this is the first time it ever played in Michigan, and it's just great. I love going to different communities and showing the film interacting with the audience members," Hayes said.
It's those audience members that organizers say, have helped turn this West Michigan fest into a regional event.
"We have people from Indianapolis, we have people from Chicago, we have people from Milwaukee, Detroit,” Revere said.
That’s foot traffic that's driving the local economy. "Usually it's about $1.6 to $2 million impact for the four day for the festival,” Revere explained.
"I think the most important thing for folks to know is that you can come out here for a 3, 4 hour block of time and buy a 10 dollar ticket and get into a really good film or you can do everything from that to having a weekend pass," he said.
The festival continues Sunday at 9 am and goes until 8 pm. There are several venues. You can find detailed information here at the festival website.