Retailers react as consumers prepare to cut back on holiday shopping

by Sarah Rice (srice@wsbt.com)

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Meijer employees are gearing up for Christmas sales in Mishawaka (WSBT Photo)

Meijer employees are gearing up for Christmas sales in Mishawaka (WSBT Photo)

By WSBT News1

MISHAWAKA -- The holidays are only two months away! But this year, some aren't feeling quite as merry, as the struggling economy continues to fuel feelings of holiday fear. Retailers are reacting by dropping prices even earlier this year. And consumers we spoke with couldn't be happier.

Money is tight for mother of five Ranay Reed.

"The economy and we're trying to cut back. And I'm a full-time student, so we only have the one income this year," Reed explained.

Less money means fewer options. With Christmas just a few months away, Reed is already planning to cut back on her holiday shopping.

"We're going to do more of a system where we do four basic presents. Something that they want, something they need, things like that. It's just going to be real basic," said Reed.

And she's not alone.

"So I think with her and him I'm just going to stick with movies and clothes this year and cut back on more toys," said shopper Paula Connell.

According to the National Retail Federation, holiday sales are expected to rise only 2% this year. The gain falls well below the 10-year average of 4.4% percent. This year's projection represents the slowest growth since 2002.

With more people looking to scale back this holiday season discounts on items like toys will be especially important. That's why retail giants like Meijer are preparing to put out more sale signs.

"We have a bunch of toys that are currently reduced in price and we're going to drop hundreds more this coming week so people can have a good Christmas despite the economic times," said Meijer Store Director Rick Zeef.

And Reed will certainly be taking advantage of the early savings.

"Usually we wait until the day after Thanksgiving, but now we're starting earlier this year," said Reed.

In hopes that this Christmas will still be merry and bright.

Wal-Mart is also slashing prices ahead of the holiday shopping season. The retailer recently announced their $10 toy. This includes popular toys like Barbie Dolls and Hot Wheels car sets.

Wednesday, Oct 15 at 3:50 AM Mistle Toe 2 wrote ...

Robert, who wrote on the 13th, must live on a deserted island. What a selfish pig! Things are so bad around here, it made national news. Even farmers are turning help away. Merry Christmas Robert, maybe your family will get you your annual fruit cake.

Tuesday, Oct 14 at 6:55 AM bee wrote ...

thanks.i am lucky to have kids that understand.theyve been thru good and bad times in their lives but we teach them about family and love.hope they keep those thoughts when they are teenagers(they are 13 and 11)so its not too far away.TEENAGERS are a whole nother breed.i cant wait..aarg!!

Monday, Oct 13 at 3:59 PM annonymous wrote ...

Here is the answer, to the economy crisis. BURN ALL credit cards or cut them up do not use them then where will the creditors be ? make sure, though you pay them off and NEVER ever get another one.

Monday, Oct 13 at 2:22 PM You gotta be kidding wrote ...

Just put all your Christmas shopping on a MasterCard, VISA or whatever. Don't pay the bill and the government will bail it out later. Christmas Crisis solved.

Monday, Oct 13 at 12:51 PM rick wrote ...

Why do they always interview a family with 5-10 children? Many of these people don't have common sense in the first place. You shouldn't have that many kids to begin with and you wouldn't be in this situation. If both parents aren't making 75k plus then you cannnot afford 5-10 kids today. Quit reproducing. One income of $20 an hour is barely enough for a parent and 1 kid. Use your spare time for something productive, education.

Monday, Oct 13 at 11:08 AM WATCH OUT FOR TROLLS wrote ...

PLEASE DONT FEED THE TROLLS> Yes - ROBERT that is you!

Monday, Oct 13 at 10:49 AM Anonymous from 8:25 AM wrote ...

Joe Snow, I agree, food, heat, shelter...those come first and with the inflation, McDonald's is a treat. Goodwill shopping is a treat. bee, again, I agree, but your lucky to have understanding kids, my teenager thinks life is fine and we are just being 'stingy'. And to MM, I take it all those senoir citizens in 'homes' don't deserve to shop, they don't work, may never have, or what about stay at home parents, do they not deserve to shop because they choose to raise thier kids?!

Monday, Oct 13 at 10:03 AM aghast wrote ...

Welcome to La La Land, Robert...Nothing wrong with the economy? You and McCain are both delusional on this!

Monday, Oct 13 at 8:38 AM Joe Snow wrote ...

The utility bills comes first before shopping anything. If my gas bill is gona be 300 dollars then the credit cards will be similar amount and the food and shelter like the rent and other amenities will be first in payment. The shopping spree it will be over. No shopping sprees this year. The rich and the powerful can afford anything they want, but us, unemployed workers and those on fixed incomes. No Christmas this year. Retailers beware. Not much shopping done this coming Christmas. Dont overs

Monday, Oct 13 at 7:55 AM MM wrote ...

people will spend money because the stores will cut prices.it will be a buyers market.if you don't work you can't nor do you deserve to shop.

Monday, Oct 13 at 7:38 AM bee wrote ...

robert:are you for real?i for one am glad that you have a job and plenty of money,but its tough out there with all the layoffs and companies closing.we have jobs too,but with prices going up everywhere ive already told my boys that they probably wont have a big christmas this year.you know what..thats just fine with them,because they understand things are hard for everyone.so you just go out and spend all your money and have a good time, while your at it think about the kid with nothing.

Monday, Oct 13 at 7:25 AM Anonymous wrote ...

Robert, Just because you have money, doesn't mean the economy is good. And jobs everywhere?! I don't think so. Maybe minimun wage jobs are plentiful, but even holding 2 min wage jobs puts people in poverty. Over half of the US population makes 32K or less, which is considered poverty. Several companies have closed up shop, while seveal more have numerous lay-offs. So tell me, if there is nothing wrong with the economy, why so many lay-offs and closings?

Monday, Oct 13 at 6:54 AM robert wrote ...

i am so tired of hearing that the economy is bad. no it isnt. jobs are everywhere! if you look in the classified section of the paper it is loaded with page after page of jobs. i have plenty of money and can spend as much as i want. there is nothing wrong with the economy!!

Monday, Oct 13 at 4:43 AM Anonymous wrote ...

Several years ago our family decided to donate to our favorite charities for Christmas. That was the best decision we ever made. Who needs all the "stuff" anyway?

Sunday, Oct 12 at 10:11 PM Feeling Gloomy wrote ...

My husband and I won't be buying for each other this year, or any of our relatives. The only money we will be spending is on our youngest child still at home, and that won't be much. Many families won't be able to afford to spend much this year.

Sunday, Oct 12 at 9:19 PM wow wrote ...

AHHH!!! NUTHIN LIKE A 50 DOLLAR A GALLON STARBUCKS VENTE MOCHA. YUMMMM!!!!

Sunday, Oct 12 at 8:38 PM Mistle Toe wrote ...

What would this retail nation do, if all we did was send a card, and give one another a hearty hand shake? What can one do, when laid off, low on cash and gas is still at high prices? Make cookies? That too costs money. Christmas is for kids. Adults who have everything, what do they really need? It's all lost it's meaning due to commercialism. It's the celebration of the birth of Christ. Yeah, it is.

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