RV stocks dip under the dollar mark

by John Paul (jpaul@wsbt.com)

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Fleetwood RV and Coachmen RV closed under the dollar mark on the New York Stock Exchange

Fleetwood RV and Coachmen RV closed under the dollar mark on the New York Stock Exchange on Thursday, November 20, 2008. (WSBT photo)

By WSBT News1

ELKHART COUNTY — The closing bell showed two RV manufacturers — Fleetwood and Coachmen RV — closed under the dollar mark on the New York Stock Exchange Thursday. Stock watchers say the low numbers are cause for concern.

Officials say based on the numbers, it's not looking good for either company.

However, some are staying optimistic, believing each time the RV industry declined, it rebounded stronger than before.

After the closing bell, the numbers on Wall Street paint a grim picture for the two manufacturers.

"Both stocks are down over 90 percent down from their high point from last year," said Tim Loughran, finance professor at Notre Dame.

Fleetwood traded most of the day around 16 cents, Coachmen at 60 cents.

"Anytime the market moves from $6.40 down to only 60 cents, it's a concern," said Loughran.

With stocks down significantly, officials from Fleetwood declined WSBT News' request for an interview. Instead it issued a statement, indicating: "At this point, we're in a quiet period because we'll be announcing our quarterly results this coming Tuesday."

Coachmen RV officials said, "You will get occasions where stock will trade over and under the intrinsic value depending on market value and other intangibles."

Fuel prices are an example.

"High gas prices really hurt both of these companies," said Loughran.

Officials say history repeats itself. Similar problems plagued the industry during the late 70s.

"Nobody can say that it's not tough times," said Al Hesselbart of the RV Hall of Fame. "Comparatively it's not as bad as the times around early 1980, but that doesn't mean there's anything good about it."

While a Coachmen RV spokesperson says the company is reducing costs and building its consumer base, Loughran looks at positives.

"They are selling product, they are publicly traded," said Loughran. "Gas prices are lower."

"The market may be wrong," said Loughran. "The market has been wrong in the past."

Saturday, Nov 22 at 9:13 AM Anonymous wrote ...

fleetwood will never survive this mess. they have a management team there that thinks they have all the answers. they are and always will be a bunch of dictators and not managers. the director of parts and service is a bully and all his managers are just yes men and have no guts. this management team is the worst there ever has been. do not look for this company to survive long if the rest of fleetwoods management team are the same guttless micro managers with no idea how to do thing right.

Friday, Nov 21 at 11:11 AM Anonymous wrote ...

Coachman was purchased by Forest River. Source: http://www.rvbusiness.com/output.cfm?id=1889677 http://phx.corporate-ir.net/phoenix.zhtml?c=98089&p=irol-newsArticle&ID=1229062&highlight=

Friday, Nov 21 at 10:52 AM to 7:39 anon wrote ...

Thank you for telling it like it is! Too bad the upper management doesn't care about people anymore. Coachmen has been laying off for over a year now in small numbers so as to not attract any attention. They have been trying to make the company more sell-able so I am not surprised they were bought out. My question to the politicians is why aren't you bailing out the RV industry? Hey Dillweed and that's what you are for believing the Democrats are going to help us and the economy.

Friday, Nov 21 at 10:49 AM Adrian Corners wrote ...

From 6.40 to sixty cents?? My goodness gracious. thats too low.. no wonder they are laying off people right away before someone comes and takes the buildings. There is the numbers that tells the truth. With no money to pay workers then there is no job market at all. Are they gona auction all the RVs and the buildings too.? I hope they are not in debt. Because someone will come calling and there will be desmissal cards for everyone including the executives wo shouldnt take the money on the stock

Friday, Nov 21 at 10:07 AM LISTEN! wrote ...

We are in for the worst economic times in our nation's history. Buy GOLD and SILVER. Pay off your mortgage and credit cards and car payments. Fill the basement full of food and water and get some sort of back-up heat source for your home. Protect yourself from harm, because the depression is coming. MARK MY WORDS or starve on the street.

Friday, Nov 21 at 9:41 AM anonymous wrote ...

I agree coachmen has been dying for many years. Back in the day they took a good worker off the line and put them in management. They new what they was doing. Now they bring someone in who made light bulbs or something and can't even light one up when it comes to rv's. back in the 80's we had some hard times but we worked as a team and we worked through it and came out ahead

Friday, Nov 21 at 8:36 AM Amy wrote ...

Until the credit market eases up and the housing market stabilizes, the industry will continue to feel the pain. Just ask yourself one question, why are things worse AFTER the bailout was passed. I thought things were to go to heck in a handbasket if we didn't pass this precious bailout and now look, what has changed? It has gotten worse. Throw out the Treasury Secretary!! He is screwing our country!

Friday, Nov 21 at 8:31 AM tom wrote ...

forest river just bought the rv group of coachman if anybody interested to know.

Friday, Nov 21 at 8:04 AM Ex-Monaco Employee wrote ...

I have saved my shares of Monaco stock...I will use them as turd tickets when I can't afford northern any more.

Friday, Nov 21 at 12:41 AM Anonymous wrote ...

One word ... BUY !!

Thursday, Nov 20 at 9:15 PM Dillweed wrote ...

Rv's will be back as soon as the DORKS in Washington D.C. realize Americans need jobs just as bad as the Chinese. The Republicans Just got taught this lesson, now lets see if the Dem's were listening.......

Thursday, Nov 20 at 7:39 PM Anonymous wrote ...

coachmen has bean a dying company for many years just holding on by their teeth!their biggest problem is bringing in new management instead of putting all the old times that have worked for the company over 25 years in charge,but they decide to let them go or lay them off!thats stupid!or hire young college kids that dont know crap about designing a rv like the old timers!when their protos didnt work they would have the old timers come in and build a trailer then have the draftsman blueprint it.

Thursday, Nov 20 at 7:15 PM Jimmi Hendrix wrote ...

That is quite a drop in a stock for one day. Sounds like trouble headed our way for sure. I tell ya, people are cashing what they got in droves. Don't be surprised if we go into a full blown depression by March of 2009. Maniac Depression for sure.

Thursday, Nov 20 at 7:14 PM Anonymous wrote ...

I hope all the EX-Monaco employees got out from under their stocks. That stock is below a dollar too. It was $30 a share in April of 2004.

Thursday, Nov 20 at 6:58 PM Anonymous wrote ...

YOU GUYS MIGHT WANT TO LOOK AT PATRICK INDUSTRIES STOCK PRICE TO. LAST BID OF THE DAY WAS AT 1 CENT.

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