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MISHAWAKA - It may have seemed like Fatima Gonzalez and the two dozen or so people who lined up outside Sears, around midday on Thanksgiving, were just trying to make small-talk, but there was another reason for all the friendly banter.
She was trying to figure out how many people in front of her were there for the same TV that she wanted. The store only stocked a handful.
“Everyone pretty much wants that 50 inch TV,” Gonzalez said, “it’s a good deal.”
With so many deals on store shelves, shoppers say the best way to get what you want, is to strategize.
Bobbi Beer, who sat in line at Target, planned to hit as many stores as possible on Thursday night and Friday.
“We'll be in line for Menards at probably 3.”
AM that is, then breakfast at 5, and she'll move on to more stores.
At the end of it all, she'll have spent nearly 24 hours shopping.
“It’s a game plan,” said Beer, “it's a tradition.”
Hours later, back at Sears, Gonzalez got her prize.
“It’s a guarantee that I got it,” she said, holding up the ticket that she’ll exchange for a TV once the doors open.
At precisely 8 pm, the crowd rushed into the store, and Gonzalez's strategy pays off.
“Yes, it was worth my 6 hour wait,” she said.