SOUTH BEND -- It didn't hurt that Bill Graham was a likable guy.
But the way he mixed in humor, concrete examples and eye contact
certainly helped bring home his theme "The Power of Likable
Leadership," Tuesday at the Century Center.
Speaking to a crowd of more than 730 people at the Salute to Business
awards luncheon hosted by the Chamber of Commerce of St. Joseph
County, keynote speaker Graham spoke of presidents, Super Bowl winning
coaches and everyday bosses.
Like it or not, likability matters.
"We elect presidents on likability," Graham noted
He pointed out how the likability factor plays a role in job hunting.
If an employer interviews two people and they are both equal, he
asked, will the employer hire the one they find to be OK personality
wise, or the one they like?
Of course, he said, people hire the person they like. "Likability is
not a protected group," he said. "It's the same with hiring, promotion
"Sales are about a marriage," he said. "Likability is the final decision maker."
Keys to likability include removing walls such as folding hands behind