The upcoming Super Bowl in Indianapolis will establish the city as a
top-tier convention center, says Michael Hicks, director of the Center
for Business and Economic Research and associate professor of
economics at Ball State University.
"The Super Bowl, more than any other American activity, tends to put
the city on the tourism circuit," Hicks says. "What cities tend to do,
not surprisingly, is advertise the hell out of their efforts.
"This advertising tends to lead to a lot more convention and visitor
activity from then on out. The Super Bowl changes your position from
being a second-tier convention city to a top-tier convention city."
Hicks, who conducted a study of economic impact in Super Bowl cities
since 1969, estimated a benefit of some $360 million for Indianapolis,
in addition to the enhanced reputation.
Some impact will reach beyond the city and the ring of hotel rooms --
Kokomo, Muncie, West Lafayette, Bloomington, Louisville, Terre Haute --
to meet the demand for some 70,000 beds.
"South Bend and Fort Wayne are going to see some burst," Hicks says.
"It's not going to be anything like what Indianapolis is going to