An Indianapolis business is growing from the bottom up. The latest beer craze started with just a dream.
“I saw it in a daydream. My dad said he didn't think I could figure it out, so I tried to prove him wrong,” said Josh Springer of GrinOn.
The dream: a beer dispenser that fills from the bottom up. He started working on the idea inside a wood shack.
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“You don't have to do anything. The beer is filling itself while I'm doing something else,” explained Springer.
The system works thanks to a hole in the cup and a magnet.
“The cup goes on the dispenser. The post picks the magnet up, beer flows into the cup. When it's full you pick it back up.”
But josh`s real motivation is to kill the beer line.
“Nobody likes to wait for a beer and then pay a lot for it.”
And boy is he killing the line. The latest model of the bottoms up dispenser can fill up 62 beers in a single minute.
The business just moved to Indy in January and is growing at an impressive speed.
“We're inside the circle of our suppliers. They ship to us and we ship back out,” said Springer.
The dispenser is now in just about every major league sports facility in the country, including Banker's Life Fieldhouse and Lucas Oil Stadium. It was even front and center for the Super Bowl.
Josh says he’s getting calls from all over the world. Apparently nobody likes to wait in line and lots of people everywhere like beer.
“All because of a daydream,” he said.
Another cool feature of the beer cup? The magnets. A lot of companies are using them as promotional tools, selling the ad space to lower their costs.
