A Bloomfield-based pet food company is getting its big break—distribution in Marsh Stores all across central Indiana.
The company caught the attention of the grocery store chain after appearing on Fox59 Morning News.
Jon Kitto started making his own premium dog food when the price tag for feeding the dogs he rescues from shelters proved too big.
“After we started the rescue and got more dogs, I think we had like 10 or 15 dogs, it was too expensive, so we started experimenting in our own home,” Kitto said.
With that idea, Mister Buck’s Genuinely Good Pet Food was born…and the customer base was happy.
“When we would cook, the dogs would actually circle around us like sharks with their noses up by the stove so we knew when we had a winner,” Kitto said.
The namesake, Mister Buck, was the second dog Kitto ever had. He described the pet as “life-changing” for his family. Now it seems Mister Buck still has something to give. After an appearance on Fox59 Morning News, Mr. Buck’s is hitting the big time.
“One of our customers who was buying over the internet saw (the segment) and emailed Marsh, which happens to be his favorite supermarket and asked them why they didn't carry it.”
The question got Marsh’s attention. By the end of the month, 98 locations will carry Mister Buck’s products, a win for both the company and animal rescue organizations.
“We donate a dollar from every 20-pound bag sale and each 12-can case to the county humane society or a rescue group that’s located in that county,” Kitto said.
Co-owner Zach Robinson believes the distribution agreement with Marsh is something to bark about.
“This is a good step for our company to be able to get out there and start helping, believe it or not that's what we're excited for, just getting in contact, and spreading what we do everywhere else.”
Kitto and Robinson estimate that the company will donate as much as $250,000 to 18 different animal shelters and rescue organizations.
Find out more about Mister Buck’s Genuinely Good Pet Food at the company’s website.