INDIANAPOLIS (AP) — Five Indianapolis Colts fans won Super Bowl rings at halftime of Sunday's game against the Jacksonville Jaguars.

Raffle tickets for the "Quest for the Ring" cost $5 each and were sold through Nov. 20. Twenty-five finalists were chosen, a number that was knocked down to ten on Saturday. The remaining contenders gathered on the RCA Dome's field at halftime.

Five of 10 treasure chests contained a Super Bowl XLI ring. Ten cheerleaders lined up on the field with the boxes, and each contestant chose one in hopes of receiving a $23,000 piece of jewelry.

Winners were Chris Carr of Indianapolis, Ed Ressler of Avon, Ind., Jeff Haggard of Indianapolis, Jay Williamson of Franklin, Ind. and Bryan Snyder of Indianapolis.

Those finalists who didn't win a ring received tickets for the opening game at Lucas Oil Stadium next year, part of what the Colts called a "VIP Experience."

Team owner Jim Irsay first announced the promotion at a pep rally on Oct. 30, during the week leading up to the game against the New England Patriots.