The Dallara IndyCar Factory in Speedway just turned its state of the art 200,000 square foot headquarters into a Disneyland for racing fans.
From an interactive racing zone ¿to a hands-on video wall of Dallara history ¿and a racing themed theater, ¿this is about making the greatest spectacle in racing a year-round event in Indianapolis.
“We want race fans, we want people who are brand new to the sport to come here, you have friends and family in town we want everyone to come here and actually get a hands on experience with IndyCar,” said Dallara Interactive and Events Manager Kinsey Collins.
In the design section you can see the original Dallara Italy hand-drawn sketches for the new DW12 Dallara Chassis.
Then you can sip on real deal Italian coffee and grab a sandwich at the only North American Lino's Coffee Café straight from Parma, Italy.
“You have a chance to spend time hearing what's going on in the factory and getting a true Italian experience as far as food, drinks, wine, coffee and gelato.”
Community leaders said this is just the beginning for Speedway’s redevelopment near the race track. Sarah Fisher Hartman Racing is working on a new multimillion dollar headquarters right next to Dallara and six new restaurants are planned for Main Street.¿¿¿
“It's not only to revitalize this street which used to be a thriving retail commercial district back in the 50s and 60s but to enhance the gateway to the greatest racing venue in the world,” said Scott Harris with the Speedway Redevelopment Commission.
This will also create new jobs and renewed momentum for the racing capitol of the world.
“It really is making a buzz for IndyCar to where people can come year round and do something race affiliated,” Collins said.