(CNN) -

The going is always soft and the only permanent building is a toilet block. It's the antithesis to the pomp and pageantry of Royal Ascot ... welcome to Laytown Racecourse.

If you overlook Laytown beach, a mere 30 miles north of the capital Dublin on Ireland's east coast, you would usually see golden sand stretching far and wide, the tide pulsing in and out of shore, the elements battering the coastline and the occasional dog walker.

But for a few hours each year, as has been the custom ever since 1868, it becomes the site of arguably the world's most unique annual racehorse meeting.

Racegoers from all over the globe have attended the September event, including musicians, film stars and royalty, while top trainers and leading jockeys have also played their part.

"There truly is nothing like it, it's truly unique," says Kevin Coleman, who was born and brought up in Laytown and is one of a small team that runs the meeting.

"I think it's the only race meeting in the world that can truly be described as unique. I think there's beach racing in Spain but this is the only one that completely adheres to the rules of racing. But it's a bit less formal."

Forces of nature

Unlike Royal Ascot, where top hat and tails are the order of the day for attendees, Coleman merely asks that punters, of which there are typically about 5-6,000 each year, aim for smart casual.

"My first memory of the racing is coming down to the beach as a child and playing football," he recalls. "The game would start with six of us and then end with 26 by the time various people had finished their tea.

"During the end of the summer, you'd gradually see the beach taking shape for the racing.

"But there was such a mystery about it too as a child, how it all appeared and suddenly happened. In this role (which he has had since 1998), I realize there is no mystery, just a lot of logistics and hard work!"

That is not merely setting up the venue for the event but battling the forces of nature -- the past year the coastal erosion has been even more noticeable. But come rain, shine or even wartime, Laytown has almost always gone ahead.

Its last cancellation came in 2002 when a deluge caused storm waters to overspill, making it no longer safe to start the racing.

"We don't know what Neptune will throw at us on a particular date," Coleman says.

Star attraction

On Thursday there will be six races, each with a maximum of 10 horses and all run over six to seven furlongs, across the width of the beach.

Coleman hopes there will once again be notable names in attendance.

The Aga Khan visited in the 1950s, the actors from movies "The Crying Game" and "Michael Collins," both of which were filmed in Laytown, are believed to have attended, while Neil Hannon, singer with The Divine Comedy, has been a regular.

Celebrities, though, are treated no differently to any other patrons -- who come from as far afield as Australia and the United States.

"We wouldn't know who most of them were and anyway we'd leave them be," says Coleman. "They're all here for the same thing as us, aren't they?"

Belgium's former ambassador to Ireland, Alain Guillaume, was so drawn by a picture of Laytown in the Embassy that he felt compelled to visit.

"It's really something," he said. "I've never seen anything like it. To have horses racing out in the natural environment is wonderful."

It is a meeting that comes with everything you'd expect at a normal course -- the racing rails, winning post, a grandstand, jockey weighing room (though in a marquee) and even now a tent for corporate facilities. Entrance is the same price for everyone, just $10, while you can place a bet with bookmakers there.

But don't expect to see horses of the caliber of Kentucky Derby winners at Laytown.

"The racing is pretty ordinary really," Coleman admits. "I remember speaking to Colin Keane, an up-and-coming jockey, last year, and asking him what it was like to ride.

"I thought he'd say it was a magical experience but he just told me it was 'slow, slower than other years.' "

Tragedy brings change

Building the course is a race against time. When the tide goes out, organizers shovel up and pat down the sand to create the racing line, but such are the elements that occasional pools of surface water can remain, which some horses don't mind but others despise -- merely another nuance to the racing at Laytown.

As magical and mystical as the event sounds, it has not been without its own setbacks. Twenty years ago marked its bleakest year, with three equine fatalities and two riders seriously injured.

"One of the jockeys never rode again," says Coleman ruefully.

Back then, the horses used to charge out to sea, with the field turning back on themselves in a semicircle.

Major safety changes were brought in, and Coleman says organizers had to plead with Ireland's racing authorities to keep holding the event.

"Other changes meant only horses over the age of four could compete, and horses were not allowed to wear blinkers," he adds.

The racing was allowed to carry on and, 146 years since the first meeting at Laytown Racecourse, the event goes from strength to strength -- the Guinness flows, the music plays and hooves thunder in the sand.