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Audi to Let Viewers Choose Super Bowl Ad Ending
KickingTiresRemember "Choose Your Own Adventure" books? This year, Audi's Super Bowl XLVII commercial will be something of a "Choose Your Own Advertisement" for online voters. Imagine for a moment you're a teenage boy on prom night with no confidence ???......Tags: Politics, YouTube, Super Bowl XLVII, Sports, Football
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Red becoming on Panthers, if they can become winners again
Business & Pleasure of Sports | Sun Sentinel blogsRed is the most eye-catching color, intense and riveting. The Florida Panthers have been making effective use of it this summer as a branding agent for rebuilding a tattered image into a fresh connection to passion and aggression with......Tags: Athletes, Politics, Radio, Marketing, Companies and Corporations
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BMW Launches Campaign Against Texting While Driving
KickingTiresIn an effort to help curtail one of the main culprits of distracted driving ??? texting while behind the wheel ??? BMW said it will launch a national advertising campaign to fight the habit. The campaign is called ???DON???T TXT......Tags: Human Interest, Parenting, National Highway Traffic Safety Administration
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Harris: Digital startup makes move to challenge Facebook
The idea behind Cayova, a startup moving its headquarters to Chicago via Dublin, is that the time we spend in the digital world and the information we share about ourselves is a valuable commodity to marketers. So why shouldn't we, as consumers,...
Tags: LinkedIn Corp., International Power Plc, Richard M. Daley, Recreational Equipment Inc., Advertising
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Greuel's campaign of 'gotchas' conveys desperation
It's beginning to look like there's nothing Wendy Greuel wouldn't do to become the next mayor of Los Angeles. Her boatload of big-money backers seems fond of trash-talking gibes so slimy, they're apt to backfire and turn voters off. -------------------...
Tags: Politics, Advertising, Barack Obama, Wendy Greuel, Elections
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Liberal anger only makes Ted Cruz stronger
Rude, entitled, arrogant and off-putting: That's how the conventionally wise in Washington are characterizing Ted Cruz, the conservative new senator from Texas. It's a better description of the critics themselves, who are inadvertently helping Cruz...
Tags: The New York Times, The Wall Street Journal, American Enterprise Institute, Ted Cruz, Politics
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Amazon Store Targets 50-Plus Market
The Hartford CourantAmazon is having a senior moment. Earlier this month, the e-tail giant launched the 50+ Active and Healthy Living Store (www.amazon.com/50activeliving), featuring nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment...Tags: Amazon.com Inc., Consumers, High Blood Pressure, Scrabble (game), Marketing
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Oreck to pay consumers $700,000 for unfounded health claims
The claim: The Oreck Halo vacuum and the Oreck ProShield Plus air cleaner can reduce the risk of flu and other illnesses. An infomercial claimed, “The Oreck Halo has killed up to 99.9 percent of bacteria exposed to its light in one second or less,&...Tags: Allergies, Diseases and Illnesses, Gaming, Flu, E. coli Infection
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POM Wonderful pushes back against FTC
POM Wonderful, a manufacturer of pomegranate juice and supplements, is pushing back against a recent ruling that found the company violated federal law by making deceptive disease prevention and treatment claims.
Boldly asserting its right to legally...Tags: Cancer, Diseases and Illnesses, Consumers, Marketing, Public Relations
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A political blog's new business model
So far, the experiment seems to be working. On Jan. 2, journalist Andrew Sullivan announced plans to convert his Daily Dish blog, currently hosted by the Daily Beast, to an independent site wholly supported by cash contributions from readers. No ads....
Tags: Human Interest, Journalism, Advertising, Marketing, Social Media
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J.L. Johnson Fine Jewelers Facebook Fan of the Day Rules
Official Rules NO PURCHASE NECESSARY TO ENTER OR CLAIM A PRIZE. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. Void where prohibited or otherwise restricted by law. 1. ELIGIBILITY: Fox59 Facebook Fan of the Day Sweepstakes (the “...Tags: Trials, Computer Networking and Internet, Advertising, Security, Social Media
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Shopping for a Used Car
Follow these tips when shopping for your used car to be prepared and help avoid scams. Do your research. Search online ads and newspapers for cars in your area before you see the dealers. You will be more aware of what's available, the questions to ask,...
Tags: Vehicles, Services and Shopping
Jan 24, 2013
|Blog| Cars.com
Jun 30, 2011
|Blog| Sun-Sentinel
Jun 2, 2011
|Blog| Cars.com
May 2, 2013
|Column| Chicago Tribune
May 4, 2013
|Column| Los Angeles Times
May 7, 2013
|Column| Allentown Morning Call
Apr 28, 2013
|Column| Hartford Courant
May 22, 2012
|Column| Chicago Tribune
May 24, 2012
|Column| Chicago Tribune
Feb 1, 2013
|Column| Chicago Tribune
Nov 29, 2012
|Column| WXIN-LTV
Nov 12, 2012
|Column| WXIN-LTV
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