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Starcom Incorporated
Highlights
A collection of news and information related to Starcom Incorporated published by this site and its partners.
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Phil Rosenthal: Forming a Bond with brands
On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done. Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape...Tags: Phil Rosenthal, Sony Corp., NASCAR, James Bond (fictional character), Skyfall (movie)
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FX's movie strategy part of winning approach
Company TownFX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas.... -
The Morning Fix: Google is coming for your TV! CBS has passage to India. BermanBraun rakes in some new dollars. Morty's back in late night.
Company TownAfter the coffee. Before yet another flight to New York. And in August no less. Google is coming! Google is coming! Search giant Google is getting serious about its small-screen aspirations. The company has been meeting with broadcast and cable...... -
TV broadcasters are in suspense over their upfront ad haul
Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
Tags: The Walt Disney Co., Television Industry, Media Industry, Ghouls and Zombies (supernatural entities), Entertainment
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RPT-PREVIEW-U.S. broadcast TV ratings slide pressures ad rates at 'upfronts'
Reuters(Repeats Sunday item to widen distribution) By Lisa Richwine and Liana B. Baker May 12 (Reuters) - U.S. broadcast networks head into their biggest ad-selling season this week, competing with streaming services like Netflix, battling online players for...Tags: Game of Thrones (tv program), House of Cards (tv program), Television Industry, Media Industry, Ghouls and Zombies (supernatural entities)
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RPT-ANALYSIS-Sleeping ad giant Amazon finally stirs
Reuters(Repeating to widen distribution) By Alistair Barr and Jennifer Saba SAN FRANCISCO/NEW YORK, April 24 (Reuters) - Amazon.com Inc is known in the advertising industry as the "sleeping giant" because the world's largest Internet retailer harbors a trove...Tags: Delta Air Lines, Computing and Information Technology Industry, Computer Hardware, Inventories, Business
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Twitter eyes TV, lands major advertising deal in run-up to IPO
SAN FRANCISCO -- In the run-up to what would be the biggest initial public stock offering for a consumer Internet company since Facebook, Twitter has nailed its biggest advertising deal yet. The San Francisco-based social media company has reached a...Tags: Viacom Inc., Twitter, Inc., Advertising, New Products, Television Networks
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Indian-born adviser to Leo Burnett, colleagues navigates digital world
Tribune staff reporterOn a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs. Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...Tags: Manufacturing and Engineering, Chicago Hotels, Twitter, Inc., David Foster Wallace, Computing and Information Technology Industry
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Lance Armstrong: 4.3 million watch interview with Oprah on OWN
Oprah Winfrey's "worldwide exclusive" interview with disgraced cyclist Lance Armstrong greatly enhanced the performance of her nascent OWN network. Thursday's installment of the highly anticipated "Oprah and Lance Armstrong: The Worldwide Exclusive"...Tags: Satellite and Cable Service, Discovery Communications, Inc., ESPN (tv network), Television Industry, NBC (tv network)
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Remarkable Person: Arlene K. Hoffman
Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...Tags: Bill Daley, Elections, Vita Sackville-West, Human Interest, Chicago Hotels
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Stars shine in vain as Oscars' ratings fall
Chicago TribuneIt's a good thing Oscar can't furrow his gold-plated brow. If he could, a glance at the recent ratings for the sort of star-studded, glamorous awards show that he has come to personify would no doubt crease his shiny face with worry lines. The Grammys?...Tags: Super Bowl, Science and Technology, Multi-Sport Events, Dresses (clothing), Culture
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Super Bowl Advertisers Fine-Tune Plays
Chicago Tribune staff reporterRobert Lachky, vice president of brand management for beer giant Anheuser-Busch and keeper of the King of Beers' advertising, has one goal Monday morning. He wants to hear that his advertising is king with viewers when they are called by media outlets...Tags: The Simpsons (tv program), National Football League, Green Day (music group), Super Bowl, Dining and Drinking
Nov 11, 2012
|Column| Chicago Tribune
Sep 27, 2011
| Los Angeles Times
Aug 18, 2010
| Los Angeles Times
May 14, 2013
|Story| Los Angeles Times
May 13, 2013
|Story| Reuters
Apr 24, 2013
|Story| Reuters
Apr 22, 2013
|Story| Los Angeles Times
Nov 12, 2012
|Story| Chicago Tribune
Jan 18, 2013
|Story| Los Angeles Times
Jul 10, 2011
|Story| Chicago Tribune
Feb 22, 2005
|Story| Chicago Tribune
Jan 30, 2004
|Story| Chicago Tribune
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Starcom Incorporated Photos
Twitter has reportedly reached an advertising deal with...
(April 22, 2013)
Barbara Kittridge has been appointed chief marketing of...
(January 10, 2013)
Scott Neslund joined Centro as executive vice president...
(October 24, 2012)