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TV broadcasters are in suspense over their upfront ad haul
Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
Tags: Ghouls and Zombies (supernatural entities), Television Industry, Univision (tv network), Grey's Anatomy (tv program), ABC (tv network)
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RPT-PREVIEW-U.S. broadcast TV ratings slide pressures ad rates at 'upfronts'
Reuters(Repeats Sunday item to widen distribution) By Lisa Richwine and Liana B. Baker May 12 (Reuters) - U.S. broadcast networks head into their biggest ad-selling season this week, competing with streaming services like Netflix, battling online players for...Tags: Ghouls and Zombies (supernatural entities), Online Advertising, Television Industry, House of Cards (tv program), Morningstar Incorporated
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ANALYSIS-Sleeping ad giant Amazon finally stirs
ReutersBy Alistair Barr and Jennifer Saba SAN FRANCISCO/NEW YORK, April 24 (Reuters) - Amazon.com Inc is known in the advertising industry as the "sleeping giant" because the world's largest Internet retailer harbors a trove of consumer-spending data that...Tags: Computing and Information Technology Industry, Kimberly-Clark Corporation, Delta Air Lines, E-Commerce Industry, Inventories
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RPT-Twitter lands ad agency partnership for major revenue boost
Reuters(Repeats for wider subscribers) By Jennifer Saba April 22 (Reuters) - Twitter has struck one of its biggest advertising deals to date with media agency Starcom MediaVest Group (SMG), the companies said, in the social media site's latest effort to...Tags: New Products, Advertising, Publicis Groupe SA, Social Media, Google Inc.
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PRESS DIGEST-New York Times business news - April 23
ReutersApril 23 (Reuters) - The following are the top stories on the New York Times business pages. Reuters has not verified these stories and does not vouch for their accuracy. * Regulators in Germany, one of the most privacy sensitive countries in the world,...Tags: U.S. Department of Justice, The New York Times, Advertising, Air Transportation Delays, Google Inc.
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Twitter eyes TV, lands major advertising deal in run-up to IPO
SAN FRANCISCO -- In the run-up to what would be the biggest initial public stock offering for a consumer Internet company since Facebook, Twitter has nailed its biggest advertising deal yet. The San Francisco-based social media company has reached a...Tags: Viacom Inc., New Products, Marketing, Television Networks, Advertising
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Indian-born adviser to Leo Burnett, colleagues navigates digital world
Tribune staff reporterOn a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs. Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...Tags: Ria, The Wall Street Journal, David Foster Wallace, Music, Economy, Business and Finance
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Lance Armstrong: 4.3 million watch interview with Oprah on OWN
Oprah Winfrey's "worldwide exclusive" interview with disgraced cyclist Lance Armstrong greatly enhanced the performance of her nascent OWN network. Thursday's installment of the highly anticipated "Oprah and Lance Armstrong: The Worldwide Exclusive"...Tags: Satellite and Cable Service, Lance Armstrong, O.J. Simpson, NBC (tv network), Television Industry
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Phil Rosenthal: Forming a Bond with brands
On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done. Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape...Tags: Daniel Craig, Caterpillar Inc., NASCAR, Kraft Foods Group, Inc., Skyfall (movie)
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Remarkable Person: Arlene K. Hoffman
Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...Tags: Politics, Bill Daley, New York City, Vita Sackville-West, Museum of Modern Art
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FX's movie strategy part of winning approach
Company TownFX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas.... -
Stars shine in vain as Oscars' ratings fall
Chicago TribuneIt's a good thing Oscar can't furrow his gold-plated brow. If he could, a glance at the recent ratings for the sort of star-studded, glamorous awards show that he has come to personify would no doubt crease his shiny face with worry lines. The Grammys?...Tags: Chris Rock, Academy Awards, Screen Actors Guild Awards, Movies, Super Bowl
May 14, 2013
|Story| Los Angeles Times
May 13, 2013
|Story| Reuters
Apr 23, 2013
|Story| Reuters
Apr 22, 2013
|Story| Reuters
Apr 22, 2013
|Story| Reuters
Apr 22, 2013
|Story| Los Angeles Times
Nov 12, 2012
|Story| Chicago Tribune
Jan 18, 2013
|Story| Los Angeles Times
Nov 11, 2012
|Column| Chicago Tribune
Jul 10, 2011
|Story| Chicago Tribune
Sep 27, 2011
| Los Angeles Times
Feb 22, 2005
|Story| Chicago Tribune
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