Kobe Bryant's video for Turkish Airlines with Argentine soccer star Lionel Messi has reached 90 million views on YouTube.
An airborne Bryant and Messi compete for the attention of a young boy, escalating to the absurd until ice cream trumps both stars' antics.
Bryant has represented Turkish Airlines for a number of years. He's also a soccer buff and fan of Messi.
The video was initially published on YouTube on Dec. 6, garnering an impressive number of hits in a scant 2-1/2 weeks.
Whether it's Bryant's appeal or Messi's, their collaboration far exceeded the reach of Dwight Howard's recent video for Foot Locker, which came out Dec. 7 and has slightly under a million views.
Bryant has been a "Global Brand Ambassador" for Turkish Airlines since 2010.
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Email Eric Pincus at eric.pincus@gmail.com and follow him on Twitter @EricPincus.
