Alphabet Soup for the Pet Lover's Soul

With all the comments and questions I received about what everyone was feeding their dogs and cats, I couldn’t help but continue my rant about marketing to all of us pet owners and how we buy into it. Even as veterinarians (as if we should know better) we succumb to the glitz and glamour of marketing by these billion-dollar corporations. Witness this at our numerous conferences and the huge booths and displays by prescription diet and OTC diet companies who successfully bribe us with pens, key chains and candy.

Jeffrey Vogl, DVM

December 16, 2011